For Warhol Reimagined, Warholian asked some of the best talent in the art community today to come forward and rework Warhol’s classic imagery. The group of fifty-nine artists were divided into two groups- the “Factory Artists” and the “Soup Can Artists”. Each artist was assigned an image and panel and given the directive to reinterpret the selected Warhol image into their own unique aesthetic.

The Factory is in reference back to Andy Warhol’s original New York City studio from the years 1962-68. The original Factory artists helped Warhol “create paintings, star in his films, and basically developed the atmosphere for which the Warhol became legendary” a sentiment that Warholian feels is very much represented by this group of artists in WARHOL REIMAGINED: THE NEW FACTORY. This group of artists collectively represent the new artist movement that seems to be centered within San Francisco.

The Warholian Factory Artists were given a 20″x24″ panel, and asked to pick from a selection of over 60 of Warhol’s works. The works were chosen based on their importance in Warhol’s lifetime body of art and prominence. These included his most classic portraits of celebrities, early body of illustrations, self-portraits and his most classic iconic pieces.

One of Warhol’s most iconic pieces, “The Velvet Underground Cover”, or Warhol’s banana, was re-imagined by artist Robert Bowen. Bowen’s piece, depicting a banana partially peeled to reveal the tentacles of a squid and has quickly become iconic in its own right, becoming the featured image for Warhol Reimagined: The New Factory (and the artist has already turned it into a limited edition print).

The reinterpretation of Warhol’s classic “Jackie O” re-imagined by artist Charmaine Olivia’s “Jackie” whose aesthetic might be termed, surrealist portraiture depicts Jackie with Olivia’s unique kaleidoscope eye motif against a cherry red background- Olivia’s piece has also received critical attention by the main-stream media including special nods from Hi-Fructose and the SF Chronicle.

Emphasizing the importance of street art into the gallery setting, street artists Eddie Colla, D Young V, Shark Toof, and Jeremy Novy all added their reinterpretations of Warhol’s classics. Artist Jessica Hess who has become known for commemorating the street art scene into beautifully rendered pieces of fine art, re-imagined Warhol’s most expensive painting, a silkscreen of Elvis Presley, in a street setting. In this piece she also depicts fellow artist Jeremy Novy’s signature street koi fish works.

Not all the artists asked to participate were ready fans of Warhol. Some had a very vocal disdain for either what Warhol represents or the latency of pop art. Artist Chor Boogie expressed this sentiment, in his reinterpretation of “Warhol’s Purple self-portrait, with “Warhol is dead!” sprayed across the bottom of Warhol’s shriveled, dead head.

This group of main factory artists consisted of artists Charmaine Olivia, Mia Christopher, Hugh Leeman, Kelly Tunstall, John Felix Arnold III, Megan Wolfe, Rene Garcia Jr., Eddie Colla, Josh Ellingson, Ferris Plock, noa-, Adam Caldwell, Peter Adamyan, Robert Bowen, Steve Javiel, Kelly Allen, Casey Gray, Akira Beard, Lyrica Glory, Jessica Hess, Carly Ivan Garcia, Chris Blackstock, Chor Boogie, D Young V, Skinner, Dave MacDowell, Michael Cuffe and Jesse Balmer.

In 1962 Andy Warhol debuted his Campbell’s Soup Can works at Ferus Gallery in Los Angeles. Art historians have dubbed this event “the debut” of pop art. This body of 32 pieces depicts the entire Campbell’s soup flavor catalog. These works now hang in the Museum of Modern Art in New York.

This group of 32 soup can artists were given a 9″x12″ panel. The Soup Can artists include artists Michelle Fleck, Eve Skylar, Brenton Bostwick, Michael Cuffe, Gabe Larson, John Benko, Joshua Coffy, Nataliya Tyaglo, Aq, Amanda Padilla, Anne Herrero, Rachel Mosely, Jake Nelson, Xiau-Fong Wee, Robert Harris, Donna Berry, Mario Ayala, Ryan De La Hoz, Jeremy Novy, Ramblin’ Worker, Aoi Yamaguchi, Shark Toof, Lyrica Glory, Dan Plasma, Daryll Peirce, Allison Lleong, Decimus, Marcos LaFarga, Aaron Nagel, Nick Flatt and SoF.

The show highlight was the installation of the 32 classic Warhol Campbells soup cans exactly as they hang in MOMA today. Depicting virtually the same thing over and over- “the change was in the subject, not the object” as was stated by SF Weekly. Each was unique unto the artist and was a celebration of individual creativity, quite the opposite of Warhol’s original goal. This 32 Reimagined soup cans is the visual definition of a new artist movement. Today’s pop art is evolving into something much more unique and individual, and draws upon the image bank of commercial media, in fact this new generation of artists finds itself redefining what is familiar into something unique.

“Warhol Reimagined: The New Factory” is Warholian’s first curated art show. Showcasing the talents of fine artists, street artists, illustrators, and a third of the show female, this show represents a cross section of Warholian’s artistic community. Warhol Reimagined: The New Factory is curated by Warholian and is the first ever art show for the newly established arts brand.

The show is presented at Project 1 Gallery & Lounge and was organized by Gallery Director Brooke Waterhouse. The gallery represents local, national and international artists, and focuses on contemporary art from artists they love. Opening April 22, 2011 at Project 1- “Lords vs. Cobras”- A graffiti inspired art show, highlighting two inspirational and driven graffiti crews from San Francisco/Bay Area and Los Angeles.

Warhol Reimgined: The New Factory is currently on view until April 19, 2011 at Project 1 Gallery & Lounge- 251 Rhode Island San Francisco, California

For updated and detaile information on “Warhol Reimaged: The New Factory” visit www.warholreimagined.com

By Lyrica Glory for Warholian.com

For more on Project One Gallery, please visit: http://www.P1SF.com

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